EP125: Encouraging Thousands To Eat Healthy With Chuck Sinks, President Of Sales And Marketing For Sage Fruit Company And NASCAR Hall Of Famer Tony Stewart

Published: Nov. 4, 2020, 10 a.m.

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\\u201cWithin two minutes of sitting down with Tony I knew that this was where we wanted to be.\\u201d

Chuck Sinks (2:54-2:59)

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Sometimes when you meet someone and it\\u2019s so organic and natural, you know you\\u2019re meant to do something together. That was how Sage Fruit Company came to partner with race car driver Tony Stewart, creating a powerful, healthy relationship that\\u2019s impacted the lives of thousands.

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Chuck Sinks has been in the produce industry his entire life. Taking his 18 years with Sage Fruit Company and his passion for racing, Chuck headed for the Kansas Speedway in hopes of offering NASCAR Hall of Famer Tony Stewart an opportunity. Chuck has always been drawn to Tony because of his great personality, ability to speak his mind and grounded attitude.\\xa0

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It makes sense why the two hit it off right off the bat because Chuck speaks his mind the same way. Even though Chuck was nervous and unsure of how Tony would react to the opportunity, Tony knew within minutes of meeting Chuck they\\u2019d do something great together.\\xa0

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\\u201cI\\u2019ve learned how to eat a lot healthier now\\u201d - Tony Stewart (4:44-4:48)

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Three years later and Tony\\u2019s been proudly representing Sage Fruit Company and seeing the ripple effect it\\u2019s had on thousands of his fans. Not only has Tony created a balanced, nutritious diet because of his athletic girlfriend, he\\u2019s lost weight and begun to eat a lot healthier thanks to Sage Fruit. Sage Fruit\\u2019s apples, cherries and pears are a staple item for Tony everytime he hits the grocery store.

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Tony\\u2019s long had a loyal and passionate fan base, but now they come up to him at the grocery store and mention Sage Fruit. They\\u2019ll ask if Tony\\u2019s picking up apples or cherries and they rave about the produce themselves.\\xa0

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\\u201cIt makes the grocery store trip a little bit more fun for me to go in there and see the Sage Fruit logo. I realize I\\u2019m proud to be a part of this and I want people to see me grabbing their apples because I\\u2019m passionate about the products,\\u201d says Tony.

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Tony\\u2019s relationship with Chuck has been a wonderful experience for Sage Fruit in that once a year they go to Tony\\u2019s ranch to plan, for example, the entire cherry season. Unfortunately, they had to pass on their yearly planning retreat due to COVID-19 this year, but 2021 will be back to normal for this abundant partnership! It sure doesn\\u2019t hurt having a race car driver on your side because Chuck takes plenty of Sage Fruit\\u2019s customers to meet Tony at his races.

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\\u201cIt\\u2019s been neat to change our mindset and open our minds to eating healthier, especially now during a pandemic.\\u201d - Tony Stewart (15:50-15:58)

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One thing Tony thanks Sage Fruit for is his health during COVID-19. Although he\\u2019s implemented all the safety measures necessary, he\\u2019s still gone to events and met thousands of fans this year without getting sick. He attributes his love of Sage Fruit\\u2019s produce to keeping him healthy during these times.\\xa0

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What\\u2019s Tony\\u2019s favorite way to enjoy Sage Fruit\\u2019s produce? He loves to cut the center out of a few of their delicious, juicy apples, slice them up, and pop them in the fridge to snack on between meals and throughout the day. Sage Fruit has some incredible recipes on their website, like apple salsa, you don\'t want to miss! Look out for their fresh apples, cherries and pears at your local grocery store and find a new recipe to enjoy!

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How to get involved

  • Join The Produce Moms Group on Facebook and continue the discussion every week!\\xa0
  • Reach out to us - we\\u2019d love to hear more about where you are in life and business! Find out more here.\\xa0

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If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we\\u2019d love for you to help us spread the word!

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