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\\u201cWe are like Navy Seals. Nothing can get us.\\u201d

Julie Krivanek (18:08-18:13)

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Julie Krivanek is a self-proclaimed deep generalist, member of boards, trusted advisor to board of directors, chief strategist and Founder and CEO of Krivanek Consulting, who has helped startups to global brands in the produce industry come out on top and weather any storm.

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With a background in business management and a Masters in Special Studies, she\\u2019s dipped her toes in the waters of technology, mining, energy, construction and media, and has spent the last 30 years with Krivanek Consulting focused on the produce industry. Her adaptability to come into any organization and look at the holistic picture to identify a long term strategy is remarkable.

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Never looking at herself as an oddity or outsider, Julie\\u2019s always remained excited, enthused and interested with any business she dives into. When it comes to the produce industry, Julie\\u2019s excited that \\u201cpeople are waking up finally.\\u201d

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Ironically, the one thing most people were concerned about when the pandemic hit is the one industry that has survived all of the chaos and uncertainty with flying colors.

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\\u201cWe walk through every kind of chaos that you can imagine and in fact, in a sort of peculiar way, we are at our best when things are at their worst. We live in a chaotic environment. Mother nature throws curveballs where everything is chaotic and we rise and shine.\\u201d - Julie Krivanek (18:13-18:33)

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Now, that doesn\\u2019t mean every business in the produce industry has had it easy. There\\u2019s been plenty of businesses that were put in desperate positions because they had too much debt, small margins, and no revenue coming in. If a business relied on a model that doesn\\u2019t include a diversified portfolio, or doesn\\u2019t have any cash runway, yet high operating expenses, they\\u2019ve surely been hit hard during the pandemic.\\xa0

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However, Julie reminds us that this is the perfect opportunity to fix these issues and mitigate. As a business owner (and take this into consideration when you think about your family, too), you need to remember there will be more unforeseeable events that hit us in the next 5-20 years. Take a look at what your burn rate is, how fast you\\u2019re spending money and what you need to change in order to survive (and ideally thrive) as a business for the next two to three years.

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\\u201cWhat do we need to remember? We need to remember at the end of this is long term value, long term advantage and profitable growth. We can\\u2019t get stuff where we are,\\u201d says Julie Krivanek, also mentioning that problems aren\\u2019t solved without the right board, the right CEO and the right strategy.

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Moral of the story, end of the day: you\\u2019re in business for the long haul and you can apply the same thinking of\\xa0 business strategy to your household too! Things don\\u2019t turn around and change overnight, so you have to be focused on long term strategies and solutions that benefit all. To reach the ideal vision of your business (or household), take an overarching look at what you\\u2019re doing to get there along with the strategies that would get you there competitively. You have to carve out a place of value in the marketplace, otherwise you only have price to compete on, which is a losing battle.

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On top of that, having the right CEO is crucial. It\\u2019s a brutal job, but 40% of all big decisions are made by the CEO, so if you have a crummy one, or have appointed a family member \\u201cjust because\\u201d, you could be losing revenue and might lose your business. That same CEO needs to be supported by the board\\xa0

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\\u201cYou need to do everything you can to be in a position of strength and readiness.\\u201d - Julie Krivanek (25:13-25:18)

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Despite a lot of businesses struggling during COVID-19, Julie is all about celebrating the produce industry this year! She\\u2019s been hearing from businesses left and right that they are having their best year ever and that they aren\\u2019t sure what to do with all of their profits! Doesn\\u2019t sound like a bad problem to have.

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If you can take anything from Julie Krivanek, it\\u2019s her understanding of leadership. Whether you\\u2019re a business owner, entrepreneur, or head of a household, remember that you have deep value to add and you can change the trajectory of things as long as you harness your power as a leader. Follow your passion, your curiosity and the vision you have to make things better and be proud of the produce industry, who\\u2019s consumption of fresh foods and vegetables is up by 10% (pre-pandemic)!

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The change we want to see for the health of humanity IS happening. Thank you for being a part of The Produce Moms and continuing to help make an impact by spreading our message.

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How to get involved

• Join The Produce Moms Group on Facebook and continue the discussion every week!\\xa0
• Reach out to us - we\\u2019d love to hear more about where you are in life and business! Find out more here.\\xa0

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If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we\\u2019d love for you to help us spread the word!