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These days, it seems Taylor Swift is everywhere. Social scientist Dr. Pamela Rutledge shares the psychology of why we can\u2019t seem to look away from the singer\u2019s every move. Then, Dr. Leslie Rasmussen, a PR expert and a \u201cSwiftie\u201d herself, gives her take on whether the romance with Travis Kelce is real or for PR.

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#TaylorSwift #Swifties #TravisKelce

Dr. Rutledge\u2019s\xa0\u201cDigital Brains & Behavior\u201d newsletter\xa0

Dr. Rasmussen\u2019s research on parasocial interaction

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