Special Edition: Super Bowl 2024 - Profits, Performers & Swiftie Phenomenon

Published: Feb. 10, 2024, 4:26 p.m.

An estimated 75% of Americans plan to watch the Super Bowl. But of course, the halftime show - this year featuring Usher - is also a big draw! Joe Pompliano is breaking down the money involved, how performers are chosen, and more. Plus, his take on Taylor Swift mania.

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