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Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com
Joining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. They\\u2019ve worked with artists such as Lil Nas X, Bruno Mars, Justin Bieber, Fleetwood Mac, and many more.
04:47 Welcome
07:17 Music industry gatekeepers
10:48 Explosion of influencer marketing, working with every major label
12:43 How the TikTok platform has matured
17:03 Artists targeting the correct demographics
24:24 How Songfluencer runs campaigns and achieves artists\' goals
32:33 Is it necessary for artists to have a presence on TikTok?
38:20 Advice for artists for don\'t understand the platform
42:44 Collaborating with both legacy and emerging artists
52:00 Social media posting schedule
56:11 What it means to make it in the new music business
Subscribe to The New Music Business: https://aristake.com/nmb
Ari\\u2019s Take Academy (use code NMB for 10% off!): https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari\\u2019s Take:
Website: https://aristake.com
Instagram: https://instagram.com/aristake_
TikTok: https://tiktok.com/@aris.take
Twitter: https://twitter.com/ArisTake
YouTube: https://youtube.com/user/aristake1
Connect with Ari Herstand:
Website: https://ariherstand.com
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Twitter: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Connect with Songfluencer:
Website: https://songfluencer.com/
Instagram: https://www.instagram.com/nomadcry
Instagram: https://www.instagram.com/songfluencer
Twitter: https://twitter.com/songfluencer
Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari\\u2019s Take
Hosted on Acast. See acast.com/privacy for more information.
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