BROADCASTS.com

b'

In this week\\u2019s episode, I spoke with artist NEFFEX (Bryce Savage) and his manager Ryan Sullivan of ATG Group (Against The Grain). We breakdown NEFFEX\\u2019s impression release strategy in which he successfully released one copyright free song a week (yes, you read that right!) to eventually surpassing 4 billion DSP streams all independently. We also dive into his previous record deal with 12Tone Music, embracing TikTok\\u2019s open verse challenges as well as how he expanded his role as a songwriter and producer.

2:20 Welcome

3:45 NEFFEX\\u2019S backstory

6:56 Where NEFFEX\\u2019s songs were streaming

8:54 Royalty free beats and unauthorized remixes

10:17 Driving forces behind promoting a song a week

12:10 NEFFEX\\u2019s pricing model

13:06 To credit or not to credit\\u2026

14:00 The process behind releasing a song a week

15:33 What attributed to the growing streams

17:37 What followed after this release strategy

19:38 How Ryan began managing NEFFEX

26:21 Getting attention from different distributors and labels

28:14 Breakin down NEFFEX\\u2019s record deal with 12Tone Music

35:52 The harsh reality signing with a label

43:04 How NEFFEX\\u2019s model evolved by embracing TikTok

47:07 TikTok\\u2019s open verse challenges

48:54 TikTok followers translating to NEFFEX\\u2019s own music

53:58 Remastering and re-releasing old catalog

58:51 Designing artwork with a quick turnaround

1:00:36 Why spending money on music videos is a waste

1:03:05 Engaging with fans and what\\u2019s on the horizon for NEFFEX

1:12:05 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari\'s Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

Connect with Ari\\u2019s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Bryce Savage:

NEFFEX Website: http://www.neffexmusic.com

Instagram: https://www.instagram.com/neffex

Twitter: https://mobile.twitter.com/neffex

Spotify: https://open.spotify.com/artist/3z97WMRi731dCvKklIf2X6

YouTube: https://www.youtube.com/channel/UCBefBxNTPoNCQBU_Lta6Nvg

Connect with Ryan Sullivan:

Against The Grain (ATG): https://www.againstgrain.com/

LinkedIn: https://www.linkedin.com/in/ryan-sullivan-a31713b4/

Instagram: https://www.instagram.com/itsryansullivan

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari\\u2019s Take

Hosted on Acast. See acast.com/privacy for more information.