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Our guest this week is Anne McKinnon, the co-founder and CEO of the web3 experience platform Ristband (ristband.co). In this episode, Ari and Anne break down everything musicians need to know about the ever-evolving metaverse and how exactly it\\u2019ll add value to artists\\u2019 careers.

To hear all of the most up to date news about Ristband, you can join their Discord community here: https://discord.com/invite/ce7jDJM9uA

4:10 Welcome

6:04 The story behind Ristband

14:06 Explaining the metaverse

18:22 How\\u2019s the metaverse different from a video game?

24:35 How\\u2019s the metaverse going to benefit artists?

31:19 Breaking down virtual concert experiences

46:01 Relationship with Epic Games

47:19 Ristband events showcasing NFT artists

52:42 Decentralized vs. centralized platforms

59:15 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari\'s Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari\\u2019s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Anne McKinnon:

Website: https://www.ristband.co

Discord: https://discord.com/invite/ce7jDJM9uA

Instagram: https://www.instagram.com/ristbandinc

Twitter: https://twitter.com/ristbandinc

LinkedIn: https://www.linkedin.com/company/ristband/

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari\\u2019s Take

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