BROADCASTS.com

b'Bob Burg\\xa0shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years he\\u2019s helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals.\\n\\nBob has regularly addressed audiences ranging in size from 50 to 16,000 \\u2014 sharing the platform with notables including today\\u2019s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.\\n\\nAlthough for years he was best known for his book\\xa0Endless Referrals, it\\u2019s his business parable,\\xa0The Go-Giver\\xa0(coauthored with John David Mann) that captured the imagination of his readers.\\n\\nThe Go-Giver, a\\xa0Wall Street Journal\\xa0and\\xa0BusinessWeek\\xa0Bestseller,\\xa0has sold over a million copies. Since its release it has consistently stayed in the Top 25 on Porchlight\\u2019s (formerly 800-CEO-READ) Business Book Bestsellers List. The book has been translated into 30 languages. It was rated #10 on\\xa0Inc. Magazine\\u2019s\\xa0list of the\\xa0Most Motivational Books Ever Written, and was on HubSpot\\u2019s\\xa020 Most Highly Rated Sales Books of All Time.\\n\\nBob is the author of a number of books on sales, marketing and influence, with total book sales approaching two million copies.'