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It's the oldest kind of marketing there is: Word-of-mouth; and still the most powerful. How do you get positive, strong and repeated word-of-mouth going for your business? Do you advertise to get people talking, put up a Facebook page, start tweeting, or what? How do you tie all the marketing pieces together to make people talk about you and what your company is doing? Felicia Joy chats with Ted Wright of Fizz Word of Mouth Marketing to get the answers to these questions. Ted and his firm have used word of mouth marketing to take underperforming brands from 0 to hero. How did they do it? How can you? Listen and find out!