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b'Bob Burg shares how a subtle shift in focus is not\\xa0only a more fulfilling way of conducting business but the most financially profitable way as well. For 30 years he\\u2019s helped teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on endless referrals.\\xa0The author of many books on sales, marketing and influence, his book\\xa0The Go-Giver\\xa0has sold almost 1 million copies. In the Go-Giver Series Bob explains that the amount of money one makes is directly proportional to how many people they serve.\\xa0 \\xa0 When people ask Bob what he does, how does he like to reply? Why is it so hard for\\xa0people to execute the Go Giver plan? Bob explains the\\xa0sweet spot between a go giver and the go getter. Should we start with the mission for the company or the individual? At the age of 35 Bob realised he had some\\xa0character traits that did not serve him. What were the\\xa0traits? One\\xa0trait Bob had to work on was gratitude. How does Bob do it today? How does Bob compartmentalise OCD in the middle of a keynote?\\xa0 The baseball professional hitter is\\xa0different to a hitter at bat. Why their\\xa0identity is different. The\\xa0greatest compliment the great Og Mandino\\xa0could say to Bob\\xa0as a man. Bob has\\xa0sold almost a million copies of the Go Giver\\u2026.why? What would Bob write as the 6th\\xa0Law of Stratospheric Success? Bob gives us a pondering he\'s not written\\xa0about\\xa0or spoken\\xa0publicly\\xa0about that can add profound value. How does Bob reframe sales for those who do not like it? \\xa0 LINKS \\xa0 Bob Burg website https://burg.com \\xa0 Bob Burg book www.TheGoGiver.com \\xa0 The International OCD Foundation https://iocdf.org \\xa0 The Mojo Radio Show Patreon page https://www.patreon.com/themojoradioshowpodcast \\xa0 Top 10 Cowbell songs of all time https://ultimateclassicrock.com/cowbell-songs/ \\xa0 The Mojo Radio Show website themojoradioshow.com \\xa0 The Mojo Radio Show on Facebook https://www.facebook.com/TheMojoRadioShowPodcast/ \\xa0 The Mojo Radio Show on Twitter https://twitter.com/tmrspod \\xa0 The Mojo Radio Show copyright Gary Bertwistle & Darren Robertson \\xa0 Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It\\u2019s just stuff we like, think is cool and maybe of interest to you our listeners.
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