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Without customers willing to pay for your product, you have no business. Canada’s leading business coach Stan Peake co-wrote "How to Sell in ANY Economy” to show leaders how to sell like never before. After thousands of hours of research into consumer behaviour we discuss a simple strategy to sell without compromising our integrity to build customer trust. We cover simple tactics to help us improve strategy, habits, psychology, mindset and how we go about maximising every sales opportunity.