Designing a brand to swim against the current and stand out. Ben Baker

Published: Aug. 11, 2019, 2 p.m.

Ben Baker author, keynote speaker and consultant helps develop stories for clients in compelling ways. Every brand personal or that of a company needs a unique story that should engage their audience, draw them in, and help them understand the value of the brand. Ben’s job is to help us find that story and tell it in ways that are compelling, authentic and memorable. In this show we cover the essential characteristics of a great marketer and how we as a brand can use our story to stand out.