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b'Today on The Mindvalley Show, Unleash the power of branding with Jeffrey Perlman, the former Chief Marketing Officer of Zumba and a strategic advisor to Mindvalley. In this episode, Jeffrey explains the concept of deep branding and going beyond the superficial aspects of logos and graphics. He reveals how great brands shape a company\'s visual identity and influence its culture and product design.\\nJeffrey highlights the significance of creating iconic personas in popular culture, explaining how they grant permission for a new type of human to emerge. He explores the intricate neurological connection between emotions and brand identity. This episode offers valuable insights into discovering the brand filter, understanding the contrarian worldview, and uncovering the elusive trigger crystal. Jeffrey\'s expertise emphasizes the importance of listening to your brand and following your intuition to build a successful brand.\\nJoin us in this episode to explore how deep branding can transform your business, creating a brand that resonates with all aspects of the human experience. Discover how deep branding can elevate your brand beyond the surface, forging a profound connection with your audience and shaping your business culture and product design. Learn to trust your intuition while building your brand to create a brand that truly stands out and transforms your business. Don\'t miss this opportunity to explore the world of deep branding with Jeffrey Perlman, a master in the field, and take your brand to new heights.\\n\\nKey takeaways:\\n[02:12] Utilizing deep branding\\n[04:03] Creating iconic brands\\n[08:14] Defining the peak experience of a product\\xa0\\n[10:07]\\tHow to find the brand filter and apply it everywhere\\n[13:39]\\tCreating a contrarian worldview within your brand\\n[13:39]\\tBrand filter and contrarian rule discussed\\n[14:46]\\tHow Apple positioned its brand against complexity\\n[18:49]\\tImportance of a unique brand filter\\n[24:38]\\tIntuition and conviction\\n[25:42]\\tThe Zumba\'s business model\\xa0\\n[32:15]\\tHow transformational brands create a new type of human\\n[38:00]\\tUnderstanding your brand architecture\\n\\nWhere to find our guest:\\nJeffreyPerlman.com\\nBuilding an Unstoppable Brand\\n\\nMemorable Quotes:\\n"Brands give permission for a new human to exist." [4:47] -Jefferey Perlman\\n\\n"Every brand is art, and every founder is an artist." [19:57] -Jefferey Perlman\\n\\n\\nTo stay connected and to learn more about Vishen and Mindvalley, click on the links below:\\xa0\\nWebsite: Mindvalley.com\\nYouTube: @vishenlakhiani\\nInstagram: @mindvalley\\nInstagram: @vishen\\nFacebook: @mindvalley\\n\\xa0\\nSubscribe to \'Mindvalley Membership\' to discover 65+ transformational Mindvalley programs \\u2013 at a surprisingly low annual fee here \\U0001f449 https://go.mindvalley.com/NOW\\xa0\\xa0\\n\\xa0\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'