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A biotech company say it\'s about time we reconsider gene modification\'s role in the country\'s scientific pursuits.

National has promised to ease genetic modification regulations to help with solutions to environmental, agricultural, and health issues.

BioTechNZ Executive Director Zahra Champion told Mike Hosking that past anti-GMO conversations caused industry to steer clear of the topic, out of fear of what consumers will say.

But she says many people are buying GMO products in the supermarket and believes we have moved on from avoiding the discussion.

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