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Woolworths New Zealand\'s revelation of a 52% drop in profits is being labelled a \'PR fudge\'. \\xa0
\\nThe multi-national supermarket giant reported a $76 million profit for this year.\\xa0
\\nMonopoly Watch financial analyst Tex Edwards told Mike Hosking that this just means gross profits are up $76 million.\\xa0
\\nHe says, essentially, there\'s an increase, not in operational costs, but in transfer of costs to Australia. \\xa0
\\nEdwards says Woolworths\' profit margins are still approximately three times more than those of other supermarket companies internationally.\\xa0
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