Woolworths New Zealand's revelation of a 52% drop in profits is being labelled a 'PR fudge'. \xa0
The multi-national supermarket giant reported a $76 million profit for this year.\xa0
Monopoly Watch financial analyst Tex Edwards told Mike Hosking that this just means gross profits are up $76 million.\xa0
He says, essentially, there's an increase, not in operational costs, but in transfer of costs to Australia. \xa0
Edwards says Woolworths' profit margins are still approximately three times more than those of other supermarket companies internationally.\xa0
LISTEN ABOVE\xa0
See omnystudio.com/listener for privacy information.