Mike Lee: Marketing expert says Labour's power saving ad campaign is patronising

Published: May 24, 2023, 7:40 p.m.

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Labour is being ridiculed over a new advertising campaign about energy saving

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\'Find Money in Weird Places\' promises to show New Zealanders how to save up to $500 on their annual power bills.

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The campaign will feature on television, social media, in print, on bus stops and malls throughout winter.

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Auckland University marketing expert Mike Lee told Mike Hosking the campaign is being condescending.

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He says instead of a marketing campaign, the Government would be better off developing new legislation capping how much power companies can profit.

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