Matt Ford and Jack Steele: The Inspired Unemployed duo on going from 'directionless tradies' to social media stars

Published: Oct. 10, 2022, 8:52 p.m.

b'

Matt Ford and Jack Steele are a couple of Aaussie lads that have made the most of social media.

\\n

Up until 2019 they were self-confessed "directionless tradies."

\\n

That was until they started The Inspired Unemployed social media group, which became an absolute sensation.

\\n

So much so - it\'s become a full time job for them both - and has linked them up with the likes of GQ, Red Bull, Louis Vuitton and Vogue.

\\n

This year they launched their own beer brand - Better Beer - which they\'re bringing to this part of the world.

\\n

Matt Ford and Jack Steele joined Mike Hosking.

\\n

LISTEN ABOVE

See omnystudio.com/listener for privacy information.

'