Louise Signal: Otago Uni Professor says children can't escape harmful advertising

Published: Oct. 5, 2022, 10:08 p.m.

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New research shows the "shocking" amount of gambling, alcohol, and junk food ads kids are exposed to on a daily basis.

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An Otago University study -funded by the Cancer Society- had 122 children in the Wellington region wear body cameras for four days - taking photos every seven seconds.

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Senior author Professor Louise Signal says there are few places children could escape the harmful messaging.

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She says kids see three gambling ads, two alcohol ads, and nine junk food ads in outdoor spaces everyday - so if we\'re trying to create a healthy environment for them, we\'re failing.

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