Jason Krupp: Meat Industry Association Advocacy Manager on the drop in exports

Published: Oct. 3, 2023, 6:19 p.m.

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The country\'s red meat industry is still grappling with a volatile global market.\\xa0

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Exports are down 16% to $730-million compared with the same time last year.\\xa0

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It\'s largely down to a 44% decrease in Chinese exports, due to increasing competition.\\xa0

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Meat Industry Association Advocacy Manager Jason Krupp told Mike Hosking that our high-quality product doesn\'t always alleviate the problem, as it\'s subjective.\\xa0

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He says New Zealand has found a niche for itself in the upper markets, but everybody is doing it tough at the moment, especially those in the market for the first time. \\xa0

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