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Jamie Hunt: 2XU founder Jamie Hunt's bold new ambition
The New Zealander and company behind anti-viral clothing is back after a two year sportswear trading restraint.
You'll know the name Jamie Hunt - his sportswear brand 2XU went viral when Kim Kardashian was pictured wearing it after a brand deal with Yeezy.
In December 2018, Jamie sold 2XU to Louis Vuitton and as per the agreement, he wasn't allowed to work on any other sporting brand to rival 2XU.
That two years is up and now Jamie has just launched Pressio.
He joined Mike Hosking to talk about his new venture.
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