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An alarming increase in grocery prices won\'t be going away any time soon.

It comes as the latest Infometrics-Foodstuffs New Zealand Grocery Supplier Cost Index data, showing a rise in cost increases from suppliers by more than 10 percent in November.

Around 7,800 items increased in cost, nearly three times as many items as in November 2019.

Infometrics chief economist Brad Olsen says inflation is making this increase a lot more uncomfortable, despite the seasonal effects.

He says the wider spread increase in general grocery goods suggests there is a much broader effect coming into play here.

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