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Tim Hincks, the President of Endemol Shine, on defining and nurturing creativity, tackling the middle class bias in TV, why we should embrace the mainstream and why UK television is best when it engages with the rest of the world. Richard Ayre from the BBC Trust explains why the Trust has given a provisional and conditional go-ahead to BBC proposals to close BBC3 as a broadcast channel and move it online, and to extend the evening hours of CBBC - but has said no to the idea of BBC One +1. The former director of the BBC's London 2012 Olympic Games coverage, Roger Mosey discusses the International Olympic Committee's decision to award European TV rights to the games to the US communications company Discovery. How big a blow is it to the BBC and what will it mean for viewers? And we hear the latest on reports of further job cuts at the BBC as it faces what is claimed to be a £150M shortfall in anticipated income, as more viewers choose to watch TV exclusively via online catch-up services - which are exempt from the licence fee.