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On this previously released episode, Russell reminds you to listen to what the market wants instead of telling it what it wants. This episode is a few years old, but the message is still just as important today!

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---Transcript---

What\\u2019s up everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast.

I want to share something today, and some of you might be thinking, Russell this is a marketing podcast why are you talking about God? Because he has to do with everything, it\\u2019s really important. And the lesson I learned this weekend has to do with God, but it also then relates back to you guys and your market, so I think it\\u2019s really, really important.

So I was in Utah and I had a meeting with someone who is one of the top leaders in my church, the Mormon church. And we believe in our church that there\\u2019s a prophet and his 12 apostles, similar to how when Christ was on Earth. And my meeting was with one of the twelve apostles, which was really a huge honor, and scary and exciting and all those things all wrapped into one. And I had a chance to meet with him.

So this whole week prior to leading up to it, I\\u2019ve had a lot of thoughts about just life and how things work and then obviously meeting with him and then afterwards, it was a really neat reflection in time. And there was something that came out, I mean, there was a lot of stuff I wish I could share in the context of this podcast, but it\\u2019s probably not appropriate or the right spot, so I won\\u2019t. But there was one thing that just kept ringing through my head that I wanted to share because I think it\\u2019s important and it does relate back to marketing. So there you go. Is it I alright if I relate it back to marketing, if I talk about God for a few minutes? Hopefully that\\u2019s okay.

So it\\u2019s interesting, if you look at the world, what the world tries to do is that they see, I don\\u2019t want to get political because I don\\u2019t care about politics at all, so I\\u2019m not going to get political. But I see this mostly, it\\u2019s amplified in politics, where it\\u2019s like these are the agenda items that people either believe this or believe this and they fight back and forth, who\\u2019s right and who\\u2019s wrong, and all that stuff. And it\\u2019s kind of crazy.

And it\\u2019s been interesting, in my life, and I\\u2019m not perfect in this by any stretch, this is what I aspire to be, when I look at an issue, when I look at something it shouldn\\u2019t be what do I believe. What does Russell believe on this topic? It should be, okay I believe in a God, so what does God actually believe on this topic? And then my job as a human here is not to try to convince God that, \\u201cNo, no, no, you\\u2019re wrong.\\u201d Because he\\u2019s not.

So my goal is to look at what he believes on the topic and then bend my will towards that. Say, okay this is what he believes therefore this is what I believe. That\\u2019s how it should be, if you do believe in an all powerful creator who created the heavens and the earth and everything. I think we should bend our will towards him. This is what he thinks, therefore this is what I think, on any topic.

I think that\\u2019s important as we\\u2019re trying to set up our belief\\u2019s. What we\\u2019re for and what we\\u2019re against. It should be less of, this is my opinion, this is what I think is right, this is what I studied, what I read. It should be like, what does God actually think and then sit back and pray and find out what he believes and then be like cool. I will align my will with yours. I will align with that because that\\u2019s what you believe.

So I was thinking about that, again, something I probably wouldn\\u2019t normally share inside the podcast, but I started thinking about this from the business standpoint too because there\\u2019s always correlations between all things. And it\\u2019s funny because a lot of the entrepreneurs that I work with, it\\u2019s interesting what they do. They have an idea, \\u201cThis is a product I want to create. It\\u2019s the greatest thing in the world. It\\u2019s going to change mankind. I want to charge this price for it, this is how I want to deliver it.\\u201d And they have all these things that they want to do because it\\u2019s their idea. It\\u2019s their baby.

And they go out there and they put it on the market and the market crushes it and it\\u2019s like, that idea sucks. Or that price point is not right. Or whatever it is, the market goes and does it\\u2019s thing. And the market in this situation is kind of like God. The market doesn\\u2019t care who you are, not that God, God does care. But the market doesn\\u2019t care who you are. The market doesn\\u2019t care how good your ideas are.

The market is what it is. If you put your thing out there and it will tell you, that idea sucked. Or that idea is amazing. Or whatever the thing in between there is. And our job as entrepreneurs, is not to try to convince the market that our idea is the best, our job is to find out what does the market actually want and then align our will with that.

And when you do that, that\\u2019s when things explode. That\\u2019s why when we test funnels, we\\u2019ll test and be like, oh the market said no. And we try again and we test and tweak the messaging and the pricing, we keep moving things around until we figure out what does the market actually want? How much do they want to spend for this? What\\u2019s the price point? What do they actually want? Do they even want this product?\\xa0 A lot of my ideas they didn\\u2019t want. As great of an idea as I thought they were, the market did not care about it. And the market is the only thing that actually matters.

So I always tell people, it drives me crazy people in my coaching programs, Facebook groups, and everything will come in and be like, \\u201cWhat\\u2019s your opinion on this?\\u201d and I\\u2019m like, \\u201cDude, don\\u2019t take my opinion on it. I don\\u2019t even trust my opinion on my own stuff. I let the market decide. I create the thing the best I know how to do, based on what I have seen the market respond to in the past. I make the thing and then I send some traffic to it and I let the market vote. And I don\\u2019t let the market vote through quizzes or surveys or things like that. Where they\\u2019re like, \\u2018Oh yeah, I would buy that.\\u2019 The only thing that I care about is people that actually pull their wallets out of their pocket and swipe their credit card. That is how the market votes. They don\\u2019t vote with their mouth, they vote with their credit card.\\u201d

Anyway, so that\\u2019s how it works. So for you guys, as entrepreneurs, it\\u2019s important for you to not get so caught up on your ideas and what you believe. It is important for you to figure out what the market actually wants. What they actually believe. They believe this is worth this amount of money, they believe that this is what they want to buy. You figure out what the market actually wants, and you do that you become rich. If you fight against that, you struggle. I\\u2019ve seen people go years, maybe decades and never have success because they are trying to jam their belief\\u2019s down the market\\u2019s throat. And the market doesn\\u2019t care about you, all the market wants is what it wants. So you gotta figure out what it wants and then you align your will with that. And that\\u2019s it.

So as I was thinking about that this weekend with God and our responsibility to not so much try to dictate what we believe and try to shove it down his throat. But to figure out what he believes and align our will him. It\\u2019s the same thing with the market. And when you understand that, that\\u2019s when business becomes a lot easier.

It comes back to Expert Secrets 101, like page 3 or whatever, find a hot market, ask them what they want, and then give it to them. It does not say, find a hot market, decide what you think would be awesome to create and then jam it down their throats. That is a hard business to run. Okay, it\\u2019s the opposite way. Find a hot market, ask what they want, and then give it to them. That\\u2019s it and the market will tell you. The market will tell you if you\\u2019re right. The market will tell you if you\\u2019re wrong. If you\\u2019re wrong, don\\u2019t be mad about it. Just change your approach, change the pricing, change the hook, change the angle, change the product, change the service. Create what it wants and then everything will take place that you need it to.

Okay, there you go, is that okay that we reel religion into this thing? Because even if you guys don\\u2019t believe in God, it doesn\\u2019t mean he\\u2019s not there. That\\u2019s what\\u2019s interesting. I have people, friends that are like, \\u201cI don\\u2019t believe in God, you shouldn\\u2019t talk about it.\\u201d I\\u2019m like, \\u201cWhether you believe in him or not, he\\u2019s still there.\\u201d That\\u2019s the interesting thing.

People are like, \\u201cI don\\u2019t believe this will sell.\\u201d Whether you believe it or not, it doesn\\u2019t really matter, it\\u2019s what the market believes. So let\\u2019s go find out what the truth is, and let\\u2019s align our belief\\u2019s with that. That\\u2019s in all aspects of life. So there you go.

That\\u2019s preacher Brunson preaching on. Hope you guys don\\u2019t mind. Anyway, regardless, I hope you got something out of that one and hopefully you guys understand that\\u2019s how the world works, how the market works. And when you understand that, and you align your will toward it, that\\u2019s how you grow a company. Find a hot market, ask what they want, and give it to them. Alright guys, I\\u2019m at the office, I gotta go. See you all soon. Bye everybody.