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b"Want to do inspiring work that makes a lasting impact? Stop obsessing over your competition and start innovating, says Simon Sinek. Simon\\u2019s new book, The Infinite Game, calls out leaders and businesses who are chasing finite goals and metrics, rather than advancing the causes that truly matter. This mindset shift isn\\u2019t naive \\u2014 it\\u2019s crucial in today\\u2019s ever-changing market. As Simon Sinek so expertly lays out in this episode, businesses who focus on their higher purpose make better ethical and innovative choices \\u2014 the kind that actually pays off in the long run. If you\\u2019re ready to work in a way that feels healthy and purposeful, please don\\u2019t miss this episode. It will make you rethink how you\\u2019re measuring success, and how you can make your business last. When we work hard for something we don't believe in, it's called stress. When we work hard for something we do believe in, it's called passion. @simonsinek via @MarieForleo"