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b'Is your coaching business changing with the changing times? Are you finding it harder to pivot and bring paying clients consistently to your business? Are you finding it difficult to retain clients. Coaching is big business. According to ICF (International Coaching Federation), there are certified coaches in 138 countries. Their membership grew from 20,000 members in 2013 to 34,000 in 2018 and it keeps on growing. In a Market research blog, a 2018 article said that the US personal coaching industry topped $1 billion. The coaching industry is growing at an extraordinary rate. However, for many coaches, the shift into virtual coaching and the challenges it brings in digital marketing are preventing them in creating a thriving business. Also, with Covid-19 and the changes in the market needs, coaching businesses have to pivot.

Ahana and Daniel are conducting a survey with coaches from around the world on their marketing needs. Some of the results have started to come in and based on what we are hearing, todays interview is like a mini workshop where we will take you through the 7 things you need in order to manage and scale your lead generation, client attraction, client retention, get traffic and start mastering coaching business marketing secrets.'