BROADCASTS.com

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When Sam Phillips sold Elvis\\u2019 contract in 1955 he used the money to start an all girl radio station in Memphis, TN. Set in a pink, plush studio in the nations\\u2019 third Holiday Inn, it was a novelty\\u2014but not for long. He hired models, beauty queens, actresses, telephone operators. Some were young mothers who just needed a job. WHER was the first radio station to feature women as more than novelties and sidekicks. The WHER girls were broadcasting pioneers. From 1955 into the mid-1970s\\xa0they\\xa0ruled the airwaves with style, wit and imagination. \\u201cWHER was the embryo of the egg,\\u201d said Sam Phillips. \\u201cWe broke a barrier. There was nothing like it in the world.\\u201d