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From cryptocurrencies to subscriptions, to buy now pay later solutions, to fraud prevention technology... the eCommerce payments space is constantly evolving. Most online stores want backup payment gateways in case one fails. Large enterprise needs to offer shoppers in different regions of the world local payment methods. All the while, finance teams are stuck waiting on development backlogs and struggling to test and measure new payment options. If you dig in a bit deeper, you learn that few merchants are promoting the payment gateways and processors that best align with what an individual shopper is purchasing. In this episode, we looked at the emerging field of payment orchestration which promises to make it easy for finance teams to take back control of eCommerce payment processing in order to increase sales and profits. Guest: John Lunn, https://Gr4vy.com Host: Robert Rand, https://JetRails.com