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In today’s episode of Influencer Insights, I chat with Sarah, Megan and Erika about their current business needs and the support they’re in search of. First, we discuss how to connect with your ideal audience when your existing followers aren’t who you want to target anymore. Next, I talk through how to navigate creating content for two completely separate businesses. Finally, I shed light on the best ways to find those ideal brand contacts you’re searching for online. Tune in now!

In this episode, you’ll learn: 

• The key to captivating your ideal audience, even if it means risking some of your current followers. 
• How to decide the right content to create when you’re currently trying to speak to two completely different audiences. 
• Why niching down now is so crucial to the long term success of your business.
• The importance of identifying your target audience when it comes to monetizing your content down the road.
• A few specific ways you can find the brand contacts you’re dying for, and how being resourceful is a part of the job. 

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