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Hello friends! In today\u2019s episode I\u2019m sharing the \u201cvirtual stage\u201d with Colin Boyd, the mastermind behind Sell From Stage Academy, The Conversion Formula and the Expert Edge Podcast.\xa0\n\nColin shares his own conversion story of going from struggling to grow his coaching business to filling it with clients through a presentation. He also shares his experience of transitioning from working with corporate clients to coaching and helping coaches, course creators, and creatives do the same by building high-converting presentations and stories.\xa0\n\nIf you\u2019ve been working to hone in on messaging & target audience, this episode is for you!\xa0\n\nLiked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!\xa0\n\nKEY POINTS:\n02:15 Navigating the Changing Online Industry\n05:22 The Importance of Clear Messaging\n07:46 Finding Your Niche and Expertise\n18:43 The Power of Storytelling in Conversion\n23:02 Understanding the Nuances of Selling\n24:18 Crafting Your Core Premise\n25:36 The Power of a Conversion Story\n29:17 Soft Sells and Sharp Sells\n33:21 Infusion Selling Methodologies\n37:11 The Conversion Story Formula\n\nQUOTABLES:\n"If you're trying to sell something and it's not working, to me, it's just the market telling you that the messaging that you're doing, or the way you're trying to convert people into the program isn't working, you need to try something else different enough to get a different result."\n\u2014 Colin Boyd\n"Every business should have a core idea or belief that their story and offers are built on."\xa0\n\u2014 Colin Boyd\n\nGUEST RESOURCES:\nColin Boyd\nIG | @colinboyd\nGet Colin\u2019s step-by-step program for finding and sharing your story in a way that connects and converts your audience into your programs (without feeling pushy and sales-y).\n\nRESOURCES:\n[REVENUE GROWTH] If you\u2019ve been in business for a bit and you\u2019re ready to grow your revenue and brand authority anywhere from $10K to $100K+ months using my scale strategies, I\u2019d love to work with you!!\xa0Just fill out this form and I\u2019ll have my team reach out to you!\xa0\n\n[SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training.\n\n[LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career\u2026 even if you\u2019re starting from scratch!\n\n[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.\n\nFollow Julie on Instagram!\n\nMust Haves This Month!\nBETTERHELP: This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/Influencer and get on your way to being your best self.\nKAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.