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How did Behavioural Economics \u2014 or as I prefer to call it, Behavioural Science \u2014 evolve as a field? On this episode, I\u2019m exploring that question with Professor Viswanathan Raghunathan, an academic who was previously the chairman of a large private bank.

Raghu,as he likes to be known. is the author of a new book called \u2018Irrationally Rational: Ten Nobel Laureates script the story of Behavioural Economics\u2019 which (unsurprisingly!) looks at the development of Behavioural Economics,through the work of ten Nobel laureates.

In an engaging narrative Raghu explores what each of them brought to the field and how their work is relevant in the modern world.

In our discussion we explore:

- Raghu\u2019s interest in Behavioural Economics
- How he came to write the book
- The rationale for choosing the lens of Nobel laureates to review the field
- How he went about selecting stories and anecdotes that would make the work of the Laureates relevant to a 2022 audience
- The growth of Behavioural Science in India and what we can learn from that
- The challenges of implementing BeSci in India
- His plans for the future

To find out more about Raghu visit his website: http://www.vraghunathan.com/

To order the book..
\u2028In the UK: https://www.amazon.co.uk/Irrationally-Rational-Laureates-Behavioural-Economics/dp/0143458167/

In the US: https://www.amazon.com/Irrationally-Rational-Laureates-Behavioural-Economics-ebook/dp/B09X78MC2R

In India: https://www.amazon.in/Irrationally-Rational-Laureates-Behavioural-Economics-ebook/dp/B09X78MC2R

In Canada: https://www.amazon.ca/Irrationally-Rational-Laureates-Behavioural-Economics/dp/0143458167/ref=sr_1_1?crid=IML86ONWEUHT&keywords=9780143458166&qid=1658726318&sprefix=9780143458166%2Caps%2C545&sr=8-1

To learn more about Human Risk visit www.human-risk.com

For more on the Diversifi Behavioural Science network of which Human Risk is a founder member: https://www.diversifiglobal.com/