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Episode 19 Dr. Jonah Berger Contagious: Why Things Catch On
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of the recent New York Times and Wall Street Journal bestsellerContagious: Why Things Catch On.\xa0 Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on.\xa0 He\u2019s [\u2026]