Podcasts Culture The Findings Report #08 Do-Gooders

#08 Do-Gooders

Published: Feb. 20, 2018, 10 a.m.

b'Many brands are tying themselves to charitable causes in order to win consumer affection, but is it a good business strategy. Author Anne Bahr Thompson and USC marketing professor Adlai Wertman provide insights and answers.

More information and links in the episode guide:
http://www.findingsreport.com/2018/02/20/do-gooders/'