Michael Fishman: Sugar Addiction, The Difference Between “Can’t” and “Don’t,” and How to Turn Down a Cookie

Published: March 15, 2013, 1:30 p.m.

Today’s special guest is Michael Fishman. For over 20 years, Michael has been the leading advisor on marketing, positioning and strategy setting in the health, wellness and personal development categories. He has been instrumental in growing to category leadership such businesses as Rodale, Inc., with the Prevention and Men’s Health publishing brands, and has worked on […]