DR 061: 6 Ways to Harness the Power of Hedonic Adaptation

Published: May 6, 2014, 11:20 a.m.

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Why does the excitement of a pay raise wear off in just a few months? Why does the \\u201cshine\\u201d of your new gadget or gorgeous new home wear off so quickly? The answer is hedonic adaptation. Some people also call it the hedonic treadmill. It sounds philosophical, but it\\u2019s really relevant to how we make [\\u2026]

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