Soft Power - Part One

Published: May 17, 2010, 9:15 a.m.

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The ability to get what you want by attracting and persuading others to adopt your goals is known as soft power. Philip Dodd examines the areas where this art of persuasion is being used. In the first part, he takes a look at how China's global charm offensive is taking shape - why they want to be loved and take the world's attention.

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