Podcasts Business Marketing What Makes a Good Data Point? XCIX 5-Minute Lunch Lesson Digital Brownbag - The Doctor of Digital™ GMick Smith, PhD

What Makes a Good Data Point? XCIX 5-Minute Lunch Lesson Digital Brownbag - The Doctor of Digital™ GMick Smith, PhD

Published: Sept. 16, 2021, 4:31 a.m.

Use the same SMART litmus test you used for goals for evaluating each of the KPI’s your team comes up with. If your business goals are specific, measurable, achievable, relevant, and time bound but your KPI’s aren’t your insights are going to fall flat. Beyond these parameters, there are other things to keep in mind when setting your data points. I list three of the big ones to consider.