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What Are Influencer Marketing Trends? Episode #CXXIX - The Doctor of Digital™ GMick Smith, PhD
Are you looking for a better way to promote your products? According to research, 65% of marketers want to leverage influencers.
In this episod, you’ll discover the latest trends focused on influencers.
According to eMarketer, 2021 kicked off a major growth year for businesses investing in influencers. By 2023, it will be a $4.62 billion industry in the United States alone.
According to an Inmar Intelligence study, marketers prefer to use these platforms for influencers, in order of preference:
Instagram (74%)
Facebook (73%)
YouTube (68%)
Twitter (49%)
TikTok (42%)
Snapchat (36%)
Pinterest (28%)