Podcasts Business Marketing The Doctor of Digital™ GMick Smith, PhD What Are Influencer Marketing Trends? Episode #CXXIX - The Doctor of DigitalTM GMick Smith, PhD

What Are Influencer Marketing Trends? Episode #CXXIX - The Doctor of DigitalTM GMick Smith, PhD

Published: Dec. 28, 2021, 12:39 a.m.

b'Are you looking for a better way to promote your products? According to research, 65% of marketers want to leverage influencers.

In this episod, you\\u2019ll discover the latest trends focused on influencers.

According to eMarketer, 2021 kicked off a major growth year for businesses investing in influencers. By 2023, it will be a $4.62 billion industry in the United States alone.

According to an Inmar Intelligence study, marketers prefer to use these platforms for influencers, in order of preference:

Instagram (74%)
Facebook (73%)
YouTube (68%)
Twitter (49%)
TikTok (42%)
Snapchat (36%)
Pinterest (28%)

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