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Once you have your list of online competitors, drill down further into their online presence, and review how their SEO has been performing. You can compare their information over the past 24 months to uncover: their estimated ad spend on search advertising, specific months when they engage in search engine advertising, the keywords they target in the ad copy they use to attract search engine visitors, their SEO traffic volume over time as this metric tells you whether they are active with SEO.

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