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YouTube could ‘break’ sharing on borderline content to fight misinformation.

The platform is eyeing new steps to prevent misinformation from going viral.

YouTube is eyeing new measures to tackle misinformation on its platform. Among the changes being considered, according to Chief Product Officer Neal Mohan, are updates that would effectively “break” sharing features for videos with “borderline content.”

He noted that so-called borderline content — “videos that don’t quite cross the line of our policies for removal but that we don’t necessarily want to recommend to people” — can be particularly challenging to deal with.

The platform is eyeing new steps to prevent misinformation from going viral.

“We grapple with whether preventing shares may go too far in restricting a viewer’s freedoms.”

Mick Smith, Consultant M: (619) 227.3118

E: mick.smith@wsiworld.com

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