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YouTube could \u2018break\u2019 sharing on borderline content to fight misinformation.

The platform is eyeing new steps to prevent misinformation from going viral.

YouTube is eyeing new measures to tackle misinformation on its platform. Among the changes being considered, according to Chief Product Officer Neal Mohan, are updates that would effectively \u201cbreak\u201d sharing features for videos with \u201cborderline content.\u201d

He noted that so-called borderline content \u2014 \u201cvideos that don\u2019t quite cross the line of our policies for removal but that we don\u2019t necessarily want to recommend to people\u201d \u2014 can be particularly challenging to deal with.

The platform is eyeing new steps to prevent misinformation from going viral.

\u201cWe grapple with whether preventing shares may go too far in restricting a viewer\u2019s freedoms.\u201d

Mick Smith, Consultant M: (619) 227.3118

E: mick.smith@wsiworld.com

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