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The MUM update aims to answer modern search demands using an AI-powered algorithm to improve online search capability. It can understand and bring solutions based not just on textual content but also an interpretation of images, videos, and podcasts in a way that was never possible before (multi-modal). MUM is trained in 75 different languages, which helps the search engine to have a comprehensive understanding of the information. This means that under MUM, content must answer quesitons and provide the right level of added value, including appropriate use of multimedia formats (like images, videos, and podcasts) so that MUM will notice you.

Mick Smith, Consultant M: (619) 227.3118

E: mick.smith@wsiworld.com

Commercials Voice Talent:

https://www.spreaker.com/user/7768747/track-1-commercials

Narratives Voice Talent:

https://www.spreaker.com/user/7768747/track-2-narratives

Do you want a free competitive analysis? Let me know at:

https://hubs.ly/Q0139TgJ0

Website:

https://www.wsiworld.com/mick-smith

LinkedIn:

https://www.linkedin.com/company/wsi-smith-consulting/

Make an appointment:

https://app.hubspot.com/meetings/mick-smith

Be sure to subscribe, like, & review The Doctor of Digital™ Podcast:

https://www.spreaker.com/show/g-mick-smith-phds-tracks

Sign up for the Doctor Up A Podcast course:

https://doctor-up-a-podcast.thinkific.com/