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LinkedIn partners with Verizon to enter the podcasting arena.

The podcast industry is booming, and LinkedIn wants a seat at the table. Today, the social media giant announces the launch of the LinkedIn Podcast Network, a new suite of in-platform features that aims to expand the conversation between podcast creators and listeners.

Video may have killed the radio star, but in recent years audio-based entertainment is making a comeback in the form of podcasts. Today, LinkedIn has announced that it’s getting in on the podcast gold rush by launching the LinkedIn Podcast Network. News of the launch arrives during a moment of steep growth both for LinkedIn and the podcast industry.

The Buggles were an English new wave band formed in London in 1977 by singer and bassist Trevor Horn and keyboardist Geoff Downes. They are best known for their 1979 debut single "Video Killed the Radio Star", which topped the UK Singles Chart and reached number one in 15 other countries.

The duo released their first album, The Age of Plastic, in January 1980 with "Video Killed the Radio Star" as its lead single. On 1 August, the music video for "Video Killed the Radio Star" became the first ever shown on MTV in the United States.
https://www.youtube.com/user/TheBugglesVEVO

The LinkedIn Podcast Network – an “advertiser-supported pilot program” created in partnership with Verizon – aims to transform podcasting into a more community-oriented industry.

The advent of streaming services and the proliferation of production equipment has led to a massive boom in podcasting in recent years. According to data from Statista, only about 22% of US adults were aware of podcasts back in 2006 – that number spiked to roughly 78% in 2021. A recent report, furthermore, found that the global podcasting industry could be worth as much as $94.88bn by 2028. Spotify – the most popular podcast streaming service in the US, according to Statista.

Mick Smith, Consultant M: (619) 227.3118

E: mick.smith@wsiworld.com

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