Podcasts Business Marketing How Do I Target What Prospects Are Saying & Seeing? LX 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital™ GMick Smith, PhD

How Do I Target What Prospects Are Saying & Seeing? LX 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital™ GMick Smith, PhD

Published: June 26, 2021, 9:53 p.m.

An underappreciated method of reaching prospects is targeting them based on what they are saying. And where can you find out what your potential customers are saying? Social Media, of course! In today’s world, one in which people aren’t shy to make a personal opinions, thoughts, needs, and desires public, it’s incredibly easy to figure out what your target audience thinks about a wide variety of topics: including what they think about the products or services in your industry.

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