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An underappreciated method of reaching prospects is targeting them based on what they are saying. And where can you find out what your potential customers are saying? Social Media, of course! In today\u2019s world, one in which people aren\u2019t shy to make a personal opinions, thoughts, needs, and desires public, it\u2019s incredibly easy to figure out what your target audience thinks about a wide variety of topics: including what they think about the products or services in your industry.

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