In truth, we are at a point in time where the customer experience matters more than ever before. Everyone has had a great experience with a company or provider that left you feeling happy and satisfied. On the other hand, everyone has also had a bad experience with a brand. We all have stories of interaction with businesses, both positive and negative, and we share the stories with our family and friends. What is different about today that puts us in a customer experience renaissance? Mostly, it’s Social Media!