Are You Blue or Red? 5-Minute Lunch Lesson The Digital Brownbag LI - The Doctor of Digital™ GMick Smith, PhD

Published: May 24, 2021, 7:49 p.m.

Once you know whether you are competing in a red ocean or a blue ocean we can define more questions based on our digital strategy checklist. Are we competing in a very well-known arena where sales will come from grabbing a piece of an existing pie? Or, are we offering something that has a little competition and requires a new market?

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