Podcasts Business Marketing Are You a Tool (Or, Do You Know How to Use Them)? 5-Minute Lesson The Digital Brownbag B2C LII - The Doctor of Digital™ GMick Smith, PhD

Are You a Tool (Or, Do You Know How to Use Them)? 5-Minute Lesson The Digital Brownbag B2C LII - The Doctor of Digital™ GMick Smith, PhD

Published: May 25, 2021, 5:37 p.m.

Let’s consider an example, imagine a company with two different messages to communicate in their digital strategy. The company is a manufacturer of hand tools and equipment. Let’s call them TFY (Tools For You). They are targeting two primary buyer personas: one, the consumer, who will ultimately be using the tools; two, the retail stores where their tools are sold (their distribution channel).

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