BROADCASTS.com

b'Charlie begins the show by introducing CIO of Fox and President of Blockchain Creative Labs (BCL), Melody Hildebrandt and the importance of her as a guest. Melody dives into how BCL was dreamed up. Melody discusses how Fox is a risk-taking business and how that\\u2019s important in setting the foundation in blockchain and moving the industry forward. Melody shares their experience bringing components of The Masked Singer to the blockchain and the failures and successes of teaching a new audience how to use this new technology. Melody discusses the importance of identifying the value proposition to get fans and creators interested and engaged with this technology. Charlie talks about \\u201cJust Dance\\u201d and the disappointing finance and incentives for creators. Charlie and Melody talk about putting the Hollywood Waterfall on-chain and how that benefits creators and their income stream. Melody talks about Krapopolis and how NFT holders have helped shape its creation. Melody gives her thoughts on regulations and Fox\\u2019s approach. Melody teases Fox\\u2019s possible future DAO plans. Melody and Charlie talk about SMS\\u2019s breakthrough moment and hypothesize what crypto\\u2019s moment will be. Melody explains how Fox determines what\\u2019s working and what\\u2019s not when it comes to crypto activations. Charlie reflects on his experiences in crypto and how important friction is in the industry. Melody talks about \\u201csigned trust\\u201d and where it is worth pursuing.'